Tomorrow in Lima, Peru, the 35th Dakar Rally will get rolling, and for the fifth time in South America. Pewano will not be on the starting line this time. Instead we have been working hard but quietly at developing the car, the rally raid concept, partnership and sponsor programs and the organization of a new highly competitive team.
We have an exciting new strategy and plan for 2013 pretty much in place, to test and race in cross country rallies during the year and to pair this with a new marketing, PR and client relation concept, which opens new marketing opportunities for partner companies.
But right now we will be following the Dakar Rally 2013 on computers and TV, and especially our only Swedish competitor this year, Thomas Berglund, on his competitive Husaberg motorcycle. Good luck, Thomas, we keep our fingers crossed for you and wish you a fast, safe and successful Dakar rally!
And who knows, there might even be a very competitive Swedish team with Volvo XC60´s on the starting line for the 2014 Dakar Rally?